ACEXIE | ART.ZIP issue 16 Design
Obtaining strong academic background on brand equity analysis and marketing management skill, Ace Xie has had plenty of working experience on various design projects, including graphic design, web design, exhibition design and so on. Xie provides extraordinary visual design and IT support for many companies of various kinds, services cover consultancy of information system, development and maintenance of company website, branding design and etc. Xie believes working closely with both marketing and communication teams could better integrate design into company’s brand image. So he works as an in-house freelance designer for clients as well.
Ace, Ace Xie, 谢达明, 广外, 广州, 伦敦, 设计师, Designer, XYCO, XY Collective, acexie
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ART.ZIP issue 16 Design

In a sense, the history of humanity is a history of technology. Presumably, early humans had begun to take the path unparalleled by other species the moment they learned to set a bonfire. With the unceasing upgrading of technologies, human life has been transforming all the time.

In the wake of the internal combustion engine and nuclear power, digital technology and network communication technology have the most disruptive power in modern times. They fundamentally change the way we relate to life and the world and consequently has thoroughly altered how we view ourselves as well as the world. The emergence and popularisation of new words like computer, mobile phone, Internet, Bitcoin and App not only make our life more comfortable, but also transform everything around us, and art is no exception. In this issue, we bring together the digitalisation trend in various art circles, followed by an exploration of how digital revolution plays a role in British art scenes through an investigation into the formulation and presentation of art as well as academic discussions and artists’ arguments about digital art. Hopefully, this will reveal an art world of 0s and 1s to you.