ACEXIE | Combination of Genes make Idenity
Obtaining strong academic background on brand equity analysis and marketing management skill, Ace Xie has had plenty of working experience on various design projects, including graphic design, web design, exhibition design and so on. Xie provides extraordinary visual design and IT support for many companies of various kinds, services cover consultancy of information system, development and maintenance of company website, branding design and etc. Xie believes working closely with both marketing and communication teams could better integrate design into company’s brand image. So he works as an in-house freelance designer for clients as well.
Ace, Ace Xie, 谢达明, 广外, 广州, 伦敦, 设计师, Designer, XYCO, XY Collective, acexie
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Combination of Genes make Idenity

Wow, finally, a grand update for XY Collective’s official website is almost done. Such development innovate the concept of the brand, which focuses on the combination of different contents that makes the brand identity.

There are loads of different elements, which could be seen as the dots on the screen; and they are connecting and interacting with each other. All this dots and connects are acting within the shape of a cell.

This could refer to the mass communication between audiences and the brand, and such communications contribute to the brand’s identity. Meanwhile, the concept XY is the component of the gene that makes a unique individual.