ACEXIE | Inside-out Theatre
Obtaining strong academic background on brand equity analysis and marketing management skill, Ace Xie has had plenty of working experience on various design projects, including graphic design, web design, exhibition design and so on. Xie provides extraordinary visual design and IT support for many companies of various kinds, services cover consultancy of information system, development and maintenance of company website, branding design and etc. Xie believes working closely with both marketing and communication teams could better integrate design into company’s brand image. So he works as an in-house freelance designer for clients as well.
Ace, Ace Xie, 谢达明, 广外, 广州, 伦敦, 设计师, Designer, XYCO, XY Collective, acexie
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Feb 2019


Web Design / Graphic Design

About This Project

Tech-Arts Festival is the first theatre festival planned and launched by Inside-out Theatre, Beijing. It focuses on presenting the fast-changing technology and impacts in present, as technology is increasingly involved in cultural development and artistic expression.

This project requires a series upgrade for the festival’s brand identity for the coming year, including the brand extension and graphic innovations. As the festival was rebranded, the graphic and the website is re-developed and presented with the trend in present, which is with distinct contrast and graphic oriented.


See the website