ACEXIE | L-art University
L-art University is an online educational institute of art and design. It aims at delivering leading art education to the Chinese market. This project required a brand new design based on its original logo and visual identification system for the brand identity. Designs of stationaries are all updated according to the new visual system. UI and UX design of its official website and mobile app, as well as marketing materials and document templates, such as newsletters, graduation certificates, invitations, PPT lecture templates, events materials, etc. needed to be produced. Besides, a TV commercial was also required to assist brand communication.
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Brand Guideline

English Version:
Youtube – https://youtu.be/5KicAZoVTdM
Youku – http://v.youku.com/v_show/id_XMjc0NDkwMDk5Mg==.html

Traditional Chinese Version:
Youtube – https://youtu.be/PQekcppLAyg
Youku – http://v.youku.com/v_show/id_XMjc0NDkxMjE0NA==.html

Simplify Chinese Version:
Youtube – https://youtu.be/wGarsrRURak

Minimalism Original HD:
Youtube – https://youtu.be/YhxBHvTOyJg
Youku – http://v.youku.com/v_show/id_XMjc3MDEwODMxNg==.html

Animation Demo:
Youtube – https://youtu.be/15Awj9MWckM
Youku – http://v.youku.com/v_show/id_XMjc0NDkyMjc4MA==.html

Where there is love there is life

Stay true to yourself

Yet alway open to learn

Learn from yesterday

Live and research for today

Hope and think for tomorrow

There is nothing either good or bad

But thinking makes it so

What we learn

What we think

We become

Love, Academy, Research, Thought

Lart

In your own way of learning forward

Date

November 2016

Category

VI System / Graphic / Landing Page

About This Project

L-art University is an online educational institute of art and design. It aims at delivering leading art education to the Chinese market.

This project required a brand new design based on its original logo and visual identification system for the brand identity. Designs of stationaries are all updated according to the new visual system. UI and UX design of its official website and mobile app, as well as marketing materials and document templates, such as newsletters, graduation certificates, invitations, PPT lecture templates, events materials, etc. needed to be produced. Besides, a TV commercial was also required to assist brand communication.

See the Website

Landing Page