Obtaining strong academic background on brand equity analysis and marketing management skill, Ace Xie has had plenty of working experience on various design projects, including graphic design, web design, exhibition design and so on. Xie provides extraordinary visual design and IT support for many companies of various kinds, services cover consultancy of information system, development and maintenance of company website, branding design and etc. Xie believes working closely with both marketing and communication teams could better integrate design into company’s brand image. So he works as an in-house freelance designer for clients as well.