ACEXIE | Experience
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June 2013 – Current


Designer & Project Manager
XY Collective

  • Working with variety clients across different industries, includes, contemporary art, real estate, photography, fashion, retail, performance, design, e-commerce, etc;
  • Liaises with clients for ensuring the work or project meet their requirements;
  • Propose, plan, design and develop the entire Visual Identification System to meet clients’ business objectives, such as logo, prints, website, films, and some other relevant materials;
  • Give solution for office IT networking, cross nation server hosting, printing, video production, etc;
  • Create both online and offline marketing material for promotions, events, posters, brochures, presentation, exhibition stand, etc;
  • Cooperate with the client’s marketing and communication team to review and develop the IT and design projects;
  • Customer Relationship Management and marketing management for the overall studio;

June 2013 – Current


(Global Culture Communication and Developments Ltd.)

  • Propose, plan, develop and maintain core website construction, including function development, database management, server hosting, etc.
  • Develop the Server, mail host, SQL database to ensure their compatibility to other IT projects;
  • Improve communication between the company and target audience through relationship management, e.g. design and release newsletter, RSS, and other social media campaigns.

July 2014 – March 2016


Web Developer & Graphic Designer
ABP Royal Albert Dock London

  • Design the corporate website and the the company’s other projects, e.g. International Alliance, First Stop London, etc.;
  • Provide content management for websites.
  • Give solution for printing, presentation, web and IT application;
  • Graphic design for branding material, printing brochure and event stand;
  • Photography and videography;

September 2011 – May 2013


Freshasia Foods Ltd.

  • Developed company’s first website template to ensure that all functions ran smoothly;
  • Developed and led promotional strategy for the entire EU project that includes organizing, designing and executing the expo stand and demonstration in the EU market, such as Belgium, France, etc.;
  • Created and managed marketing research projects toward end users, brand the image of business;
  • Work with the in-house and out-source designers to produce promotional materials of visual impact and brand guidelines, innovating the entire visual identification system;
  • Founded the company’s E-marketing group that deals with the social media platform;
  • Decided the core strategy for new-product launching and existing-product re-branding;
  • Played key role in national re-launched, including developing integrated on-and offline marketing and PR campaign;

May 2010 – March 2011


London Chinese Radio Station

  • Innovated the IT application for the business branding, including RSS, podcast, website, etc.;
  • Coordinated with the business development manager to gain more sales, and especially greater popularity by enhancing brand image and awareness;
  • Filmed and edited documentary videos as branding applications for variety events;
  • Participated program planning, scheduling and developing;

December 2007 – January 2011


H.U.T Trading Ltd.

  • Managed relationship building with customers, provide support and advice about efficient using of products, e.g. PO system, CCTV, local networking, hardware measurement and etc.;
  • Communicated, customized, sold and maintained the systems according to clients’ requests;
  • Selected and purchased spare parts and accessories as a part of supply chain crew;


2009 – 2010

MS.C. International Management, Royal Holloway, University of London

2004 – 2008

B.A. International Business and Communication, University of Westminster


  • Quick learner with highly organizational skill, leadership skill, communicative and cooperative skills;
  • Strong brand equity management knowledge background;
  • Excellent on Photoshop, InDesign, Illustrator, Light room, CSS, HTML, Microsoft Office, etc.
  • Highly adaptable and independent, and able to cope with suddenness;
  • Exceptional IT skill, practical photography skill, audio/video editing skill;
  • Proficient in Mandarin, Cantonese & English.