ACEXIE | Experience
Obtaining strong academic background on brand equity analysis and marketing management skill, Ace Xie has had plenty of working experience on various design projects, including graphic design, web design, exhibition design and so on. Xie provides extraordinary visual design and IT support for many companies of various kinds, services cover consultancy of information system, development and maintenance of company website, branding design and etc. Xie believes working closely with both marketing and communication teams could better integrate design into company’s brand image. So he works as an in-house freelance designer for clients as well.
Ace, Ace Xie, 谢达明, 广外, 广州, 伦敦, 设计师, Designer, XYCO, XY Collective, acexie
page-template-default,page,page-id-118,ajax_fade,page_not_loaded,,qode-title-hidden,side_menu_slide_with_content,width_370,qode-theme-ver-2017,wpb-js-composer js-comp-ver-5.0.1,vc_responsive


June 2013 – Current


Designer & Project Manager
XY Collective

  • Working with variety clients across different industries, includes, contemporary art, real estate, photography, fashion, retail, performance, design, e-commerce, etc;
  • Liaises with clients for ensuring the work or project meet their requirements;
  • Propose, plan, design and develop the entire Visual Identification System to meet clients’ business objectives, such as logo, prints, website, films, and some other relevant materials;
  • Give solution for office IT networking, cross nation server hosting, printing, video production, etc;
  • Create both online and offline marketing material for promotions, events, posters, brochures, presentation, exhibition stand, etc;
  • Cooperate with the client’s marketing and communication team to review and develop the IT and design projects;
  • Customer Relationship Management and marketing management for the overall studio;

June 2013 – Current


(Global Culture Communication and Developments Ltd.)

  • Propose, plan, develop and maintain core website construction, including function development, database management, server hosting, etc.
  • Develop the Server, mail host, SQL database to ensure their compatibility to other IT projects;
  • Improve communication between the company and target audience through relationship management, e.g. design and release newsletter, RSS, and other social media campaigns.

July 2014 – March 2016


Web Developer & Graphic Designer
ABP Royal Albert Dock London

  • Design the corporate website and the the company’s other projects, e.g. International Alliance, First Stop London, etc.;
  • Provide content management for websites.
  • Give solution for printing, presentation, web and IT application;
  • Graphic design for branding material, printing brochure and event stand;
  • Photography and videography;

September 2011 – May 2013


Freshasia Foods Ltd.

  • Developed company’s first website template to ensure that all functions ran smoothly;
  • Developed and led promotional strategy for the entire EU project that includes organizing, designing and executing the expo stand and demonstration in the EU market, such as Belgium, France, etc.;
  • Created and managed marketing research projects toward end users, brand the image of business;
  • Work with the in-house and out-source designers to produce promotional materials of visual impact and brand guidelines, innovating the entire visual identification system;
  • Founded the company’s E-marketing group that deals with the social media platform;
  • Decided the core strategy for new-product launching and existing-product re-branding;
  • Played key role in national re-launched, including developing integrated on-and offline marketing and PR campaign;

May 2010 – March 2011


London Chinese Radio Station

  • Innovated the IT application for the business branding, including RSS, podcast, website, etc.;
  • Coordinated with the business development manager to gain more sales, and especially greater popularity by enhancing brand image and awareness;
  • Filmed and edited documentary videos as branding applications for variety events;
  • Participated program planning, scheduling and developing;

December 2007 – January 2011


H.U.T Trading Ltd.

  • Managed relationship building with customers, provide support and advice about efficient using of products, e.g. PO system, CCTV, local networking, hardware measurement and etc.;
  • Communicated, customized, sold and maintained the systems according to clients’ requests;
  • Selected and purchased spare parts and accessories as a part of supply chain crew;


2009 – 2010

MS.C. International Management, Royal Holloway, University of London

2004 – 2008

B.A. International Business and Communication, University of Westminster


  • Quick learner with highly organizational skill, leadership skill, communicative and cooperative skills;
  • Strong brand equity management knowledge background;
  • Excellent on Photoshop, InDesign, Illustrator, Light room, CSS, HTML, Microsoft Office, etc.
  • Highly adaptable and independent, and able to cope with suddenness;
  • Exceptional IT skill, practical photography skill, audio/video editing skill;
  • Proficient in Mandarin, Cantonese & English.